Instagram and some of the most recognizable graffiti artists in Brazil have teamed up to launch a project next week to showcase several dozen pieces of street art in Rio de Janeiro in one place on social media, officials said.
The new works of artists Acme, Luiz Zerbini, Raul Mourao, Rita Wainer and Vik Muniz will be viewable on Instagram, on the @InstawalkRio account, starting Aug. 9, Instagram said.
That account also shows a map of more than 50 artworks scattered throughout the streets of Rio.
Christian Rôças, head of strategic partnerships for Instagram in Brazil, said in a statement that officials hope to show off the “rich” street art in the seaside city.
“We built this project to appeal to Brazilians, tourists and a community of over 500 million people on Instagram who will not necessarily manage to come to Rio, but will get to experience a bit of local culture,” Rôças said.
View this post on Instagram
Graffiti feito no ultimo dia em NY! 🙏 🙏🙏e ainda pude interagir com meu irmão @marceloment ! 👊 obrigado aos envolvidos! Graffiti made in the last day in NY! Thank you @cernesto and Geoff to let me paint in this amazing project @artsorg ! And @moronorio and @karindumaire for the indication!!! ✊✊✊