Paltrow, who founded Goop in 2008 as a weekly newsletter and helmed it into a business, said it was time to step aside for the good of the website’s future, The Guardian reported.
“In order to build the brand I want to build, its scalability is limited if I connect to it,” Paltrow said at the summit. “So I always think: ‘How can I grow the brand? How can I separate myself from the brand?’ and I think it’s going to be more its own brand.”
Paltrow is heavily associated with Goop, which employs a team of people to offer health, cooking, travel and style tips along with managing an e-commerce branch. Although many consider Paltrow and Goop to be synonymous, the actress hopes to separate from the brand.
“My dream is that one day no one will remember that I had anything to do with it,” she said.