--- title: DNC: Convention's Obama Video Seeks to Define 'Presidential' description: Wednesday night's telecast of the Democratic National Convention was focused on what is not "presidential" in Donald Trump. canonical: https://time.com/4427768/dnc-obama-video/ author: Daniel D'Addario article:opinion: false article:content_tier: free article:published_time: 2016-07-28T04:51:22.000Z article:modified_time: 2026-02-22T23:36:20.268Z article:section: Entertainment og:title: Convention's Obama Video Seeks to Define 'Presidential' og:description: And keep Donald Trump outside of it. og:url: https://time.com/4427768/dnc-obama-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3eb98c86cffb2443/69889feafb4eac0d2688e846/barack-obama-hillary-clinton-democratic-national-convention-dnc-35.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: TIMEPOL DNC og:type: article twitter:card: summary_large_image twitter:title: Convention's Obama Video Seeks to Define 'Presidential' twitter:description: And keep Donald Trump outside of it. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3eb98c86cffb2443/69889feafb4eac0d2688e846/barack-obama-hillary-clinton-democratic-national-convention-dnc-35.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Democratic Convention's Obama Video Seeks to Define 'Presidential' > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Daniel D'Addario](https://time.com/author/daniel-daddario/)  ## Daniel D'Addario Jul 28, 2016 4:51 AM UTC  President Barack Obama speaks at the Democratic National Convention in Philadelphia on July 27, 2016. President Barack Obama speaks at the Democratic National Convention in Philadelphia on July 27, 2016.Natalie Keyssar for TIME  by [Daniel D'Addario](https://time.com/author/daniel-daddario/)  ## Daniel D'Addario Jul 28, 2016 4:51 AM UTC Wednesday night’s telecast of the Democratic National Convention was focused on what is “presidential”—in Hillary Clinton, and more importantly, not in Donald Trump. Speakers included former New York City Mayor Michael Bloomberg, who [endorsed Clinton despite a lack of affinity](http://time.com/4427695/dnc-michael-bloomberg-sane-competent/) because he’s so uncertain about Trump’s abilities. Vice-Presidential candidate Tim Kaine, in a [charming but not consistently steady](http://time.com/4426037/dnc-tim-kaine-speech-transcript-video/) address (one marked by frequent repetition of phrases in the exact same cadence, exact same cadence), indulged himself in a Trump impersonation. “_Believe me_,” he intoned, reciting yet another way in which Trump had proved mendacious. (The imitation was more _MadTV_ than _SNL_, which is to say, not strong, but it proved Kaine’s willingness to go hard on the basic fundamentals of Trump’s morals in [his role as attack dog](http://time.com/4427804/dnc-tim-kaine-donald-trump-undercut/).) **Read More:** [_Watch Tim Kaine Do His Best Donald Trump Impression_](http://time.com/4427766/dnc-tim-kaine-donald-trump-impression/) Joe Biden, whose ability to hold the camera would be nonpareil among American politicians were it not for his boss, repeatedly instructed the audience not to cheer or boo as he delved into what he saw as the inhumanity behind Trump’s “You’re fired” catchphrase. As stagecraft, it turned a rudimentary observation into [a gripping theatrical performance](http://time.com/4426178/dnc-joe-biden-speech-transcript-video/). [President Obama’s speech](http://time.com/4426150/dnc-barack-obama-transcript/), which made mention of Trump in order to carry across broader points about the greatness of the American project (and the ways in which Trump doesn’t fit into it), was effectively delivered. But as television, what preceded it was far more interesting. A video including the voices of (among others) former speechwriter Jon Favreau and First Lady Michelle Obama, leaned hard on the tough times of the Obama presidency, times—as after gun control measures failed after the shooting of schoolchildren in Newtown, Conn.—that Obama felt, in his own words used in the video, close to disgust. It was a strange choice on first blush: Biden got a video paean, framing him as a relentless crusader for causes in which he believed and thus lending gravity to his words. Obama got a montage alternating truly low moments with moments in which his win was only conditional—sure, the financial crisis was averted, but it’s not a moment one particularly relishes reliving. Sure, Obama’s singing “Amazing Grace” at the funeral of the slain in Charleston, S.C., was moving, but it’s another reminder of his failure to achieve his gun-control goals. That was exactly the point, cannily made. The presidency is hard and grinding, and Obama’s introductory video defined what “presidential” is. It’s less a manner of speaking or being (after all, if Trump is elected, the way he speaks will [automatically be presidential](http://time.com/4418467/republican-convention-television-pivot/)) than a set of responsibilities one needs to complete. Even some Trump voters can admit that it’s hard to imagine the real-estate developer, a man who’s easily roused to anger over Tweets, enduring what the video shows Obama enduring. The video was a dark reminder of the lowest moments of the past eight years. It was depressing, and pushed the broadcast deeper past the end of prime time on the east coast. That made it a success. For no video package could have more cannily made a case against the Republican nominee. It went negative only about the demands of the job, leaving Trump—just as his detractors imagine he will be on the major issues if elected—entirely absent. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4427768/dnc-obama-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4427768/dnc-obama-video/"},"headline":"Democratic Convention's Obama Video Seeks to Define 'Presidential'","datePublished":"2016-07-28T04:51:22.000Z","dateModified":"2026-02-22T23:36:20.268Z","description":"Wednesday night's telecast of the Democratic National Convention was focused on what is not \"presidential\" in Donald Trump.","url":"https://time.com/4427768/dnc-obama-video/","keywords":["2016 Election topic","Barack Obama","Joe Biden","Television","Donald Trump","Democratic National Convention","Tim Kaine"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3eb98c86cffb2443/69889feafb4eac0d2688e846/barack-obama-hillary-clinton-democratic-national-convention-dnc-35.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel D'Addario","jobTitle":null,"url":"https://time.com/author/daniel-daddario/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3eb98c86cffb2443/69889feafb4eac0d2688e846/barack-obama-hillary-clinton-democratic-national-convention-dnc-35.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"TIMEPOL DNC","caption":"President Barack Obama addressed the Democratic National Convention at the Wells Fargo Center on July 27, 2016 in Philadelphia.(Natalie Keyssar for TIME)","creditText":"Natalie Keyssar for TIME","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4427768/dnc-obama-video/","name":"Democratic Convention's Obama Video Seeks to Define 'Presidential'"}}]}] ```