Seth Rogen proves gender equality isn’t just a women’s issue.

In a new television spot for Bud Light beer, the Neighbors star talks with Amy Schumer about equal pay and the so-called “pink tax.”

“Women don’t get paid as much as men and that is wrong,” he says, citing the well-known fact that women in the U.S. make about 79 cents for every dollar a man makes. What he doesn’t know, however, and what Schumer informs him of, is that women also pay more for things like cars, dry cleaning, and shampoo.

In fact, women pay more for almost every product over the course of their lives, from baby clothes to home health care items, according to a 2015 study by New York City’s Department of Consumer Affairs called From Cradle to Cane: The Cost of Being a Female Consumer.

“You pay more, but get paid less? That’s double wrong!” he says, before rushing off to call everyone he knows.

The ad is part of Bud Light’s “Bud Light Party” campaign, in which Rogen and Schumer discuss politically-charged issues such as gay marriage.

This article originally appeared on Fortune.com

Contact us at editors@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST