--- title: Baron Brooks: Dad Spends $900 on Dating Ad for Son description: Baron Brooks was surprised to learn that his father paid $900 on a dating ad that he wrote on Baron's behalf in the Coeur d'Alene Press. canonical: https://time.com/4380641/baron-brooks-newspaper-ad/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2016-06-23T21:49:09.000Z article:modified_time: 2026-04-13T07:33:43.781Z og:title: Dad Spends $900 on Full-Page Newspaper Dating Ad For His Son og:description: You can't swipe right on paper og:url: https://time.com/4380641/baron-brooks-newspaper-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Dad Spends $900 on Full-Page Newspaper Dating Ad For His Son twitter:description: You can't swipe right on paper twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Dad Spends $900 on Full-Page Newspaper Dating Ad for His Son by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 23, 2016 9:49 PM UTC by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 23, 2016 9:49 PM UTC Salt Lake City bachelor Baron Brooks was surprised to learn that his father paid $900 on a dating advertisement that he wrote on Baron’s behalf in the _Coeur d’Alene Press._ [In the ad,](http://www.cdapress.com/news/local%5Fnews/article%5F2d93ca2c-3599-11e6-9869-a7effe8e48bd.html) Baron’s father, Arthur of Beverly Hills, Calif., indicates important qualities and “musts” these potential daughters-in-law must have. Arthur describes Baron as “48 years old, live in [Salt Lake City](http://time.com/3748681/salt-lake-city-austin-job-creation-top-gallup-poll/), and never been married.” While pictures are a necessity on newspaper dating ads, Arthur Brooks’ photograph of his son is admittedly outdated. The ad says, “I look just like my picture except now I have gray hair.” > [](https://twitter.com/SpokesmanReview/status/745046323372515328) Traits for the women range from “flexible” to rigid. Political beliefs, for instance, are non-negotiable. The ad states, “You must be politically conservative. This is very important to me. If you voted for [Obama](http://time.com/4372190/orlando-shooting-barack-obama-joe-biden-grief/) or plan to [vote for Hillary](http://time.com/4378959/hillary-clinton-raleigh-speech-economy/) you are not for me.” This may align with Arthur’s own political beliefs after he was allegedly drawn to Coeur d’Alene for its [conservative politics](http://time.com/4379547/how-donald-trump-changed-his-tune/), according to [_The Spokesman Review_](http://www.spokesman.com/stories/2016/jun/20/utah-businessman-says-he-didnt-take-out-n-idaho-ad/). Another vital attribute includes height requirements: “I am 5’5” and if you are 5’8” & like to wear high heels it may not work.” Brooks—a health shop owner—was fully unaware of his father’s actions. He claims, “My father did this without my consent. I can’t even describe to you how embarrassing and ridiculous this is.” Arthur Brooks apparently is suffering from long-term health problems and yearns for a grandchild to keep the family name. Brooks may be “infuriated” about the process, but he is still allowing his father to interview potential candidates. Talk about a real meet-cute. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4380641/baron-brooks-newspaper-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4380641/baron-brooks-newspaper-ad/"},"headline":"Dad Spends $900 on Full-Page Newspaper Dating Ad for His Son","datePublished":"2016-06-23T21:49:09.000Z","dateModified":"2026-04-13T07:33:43.781Z","description":"But you can't swipe right on paper","url":"https://time.com/4380641/baron-brooks-newspaper-ad/","keywords":["Newsfeed","Family","Love & Relationships"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4380641/baron-brooks-newspaper-ad/","name":"Dad Spends $900 on Full-Page Newspaper Dating Ad for His Son"}}]}] ```