--- title: For 'Modest' Workout Gear, Women Look to Startup 'Veil' description: Not everybody wants to work out in tight clothes. Enter Veil, a sportswear brand for women who want to sweat in a less-revealing silhouette. canonical: https://time.com/4361607/veil-modest-workout-clothes-startup/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-06-08T17:06:51.000Z article:modified_time: 2026-04-13T07:33:09.080Z og:title: This Startup Is Making More Modest Workout Gear For Women og:description: 'Veil' is activewear for women who want to sweat in a less-revealing silhouette. og:url: https://time.com/4361607/veil-modest-workout-clothes-startup/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Startup Is Making More Modest Workout Gear For Women twitter:description: 'Veil' is activewear for women who want to sweat in a less-revealing silhouette. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # For More Modest Workout Clothes, Women Look to Sportswear Startup 'Veil' > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jun 8, 2016 5:06 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jun 8, 2016 5:06 PM UTC Not everybody wants to show off their body in skimpy, skintight workout clothes. Enter [Veil](https://www.veilgarments.com/collections/apparel/products/halo?variant=17356800580), a new sportswear brand making more “modest” offerings — but keeping the gear just as technical and sweat-friendly as your traditional [Nike](http://time.com/4082247/nike-back-to-the-future-air-mag-sneakers/) and [Lululemon](http://time.com/3968694/lululemon-beer/) apparel. Veil, [currently on Kickstarter](https://www.kickstarter.com/projects/veil/veil-the-future-of-modest-sportswear), markets itself as “modest, functional, and fashionable sportswear so you can stay both active and covered, without losing your sense of style.” The apparel brand has just three designs for now: a long-sleeve half-zip sweater that hits mid-thigh, a loose-fitting running hoodie with a “stay-in-place” hood that also functions as a hijab, and a hijab scarf made in technical fabric. “Conceal your assets, uncover your potential,” the Kickstarter reads. > [](https://twitter.com/VeilHijab/status/735514139787939840) It can be hard for women who seek less-revealing workout gear to find options tailored to their needs, whether it be a religious or sartorial preference, founder Ahmad Ghanem [told _Fashionista_](http://fashionista.com/2016/06/modest-activewear-veil). “We had literally dozens of \[women\] tell us they shop in the men’s section for looser fits. It should never be that difficult and that’s really what inspired us to create something amazing for women,” he continued. The market is saturated with tiny sports bras and clinging tank tops that are very much in vogue — and functional for high-intensity sports — but might not be ideal if you’re trying to maintain a modicum of modesty. As it is, modesty might be making its mark in the fashion world; just look to public figures [like singer Yuna](http://time.com/4350110/yuna-modest-clothing-hijab-liberating/), who’s the face of a hijab collection by major retailer Uniqlo and says it can be “liberating” to dress in more concealed styles. The Veil Kickstarter campaign has raised over 50% of its goal since it launched at the end of May. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4361607/veil-modest-workout-clothes-startup/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4361607/veil-modest-workout-clothes-startup/"},"headline":"For More Modest Workout Clothes, Women Look to Sportswear Startup 'Veil'","datePublished":"2016-06-08T17:06:51.000Z","dateModified":"2026-04-13T07:33:09.080Z","description":"\"Conceal your assets, uncover your potential.\"","url":"https://time.com/4361607/veil-modest-workout-clothes-startup/","keywords":["Newsfeed","Exercise","Technology","fashion"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4361607/veil-modest-workout-clothes-startup/","name":"For More Modest Workout Clothes, Women Look to Sportswear Startup 'Veil'"}}]}] ```