--- title: Mansur Gavriel Hires Hari Nef, Trans Model, for Campaign description: New York-based brand Mansur Gavriel announced that transgender model, actress and activist Hari Nef would be the face of its new campaign. canonical: https://time.com/4353891/trans-model-hari-nef-mansur-gavriel/ author: Robin Hilmantel article:opinion: false article:content_tier: free article:published_time: 2016-06-01T18:28:24.000Z article:modified_time: 2026-04-13T09:02:38.078Z og:title: Mansur Gavriel Just Hired Transgender Model Hari Nef as the Face of Its New Campaign og:description: 'We think Hari is very beautiful, and were excited to shoot her' og:url: https://time.com/4353891/trans-model-hari-nef-mansur-gavriel/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5cac1edca34e323b/698895d7ab6d7725cc6a9ebd/harinef.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1240 og:image:height: 698 og:image:alt: harinef og:type: article twitter:card: summary_large_image twitter:title: Mansur Gavriel Just Hired Transgender Model Hari Nef as the Face of Its New Campaign twitter:description: 'We think Hari is very beautiful, and were excited to shoot her' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5cac1edca34e323b/698895d7ab6d7725cc6a9ebd/harinef.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Mansur Gavriel Just Hired Transgender Model Hari Nef as the Face of Its New Campaign > Sponsored content. 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It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=e9503556-7047-41a0-8e8f-81c79d0dd888&cr=time-nl-worth-2026q3-v1) by [Robin Hilmantel](https://time.com/author/robin-hilmantel/) ## Robin Hilmantel Jun 1, 2016 6:28 PM UTC  Tanya and Zhenya Posternak by [Robin Hilmantel](https://time.com/author/robin-hilmantel/) ## Robin Hilmantel Jun 1, 2016 6:28 PM UTC The New York-based shoe and bag brand Mansur Gavriel announced Tuesday that transgender model, actress and activist Hari Nef would be the face of its new campaign. Nef, who is 23, became the first American transgender woman to sign with IMG after she graduated from Columbia last May, [The Cut](http://nymag.com/thecut/2016/05/hari-nef-mansur-gavriel.html) reports, and she appeared on the second season of Amazon TV series _Transparent_. She has also walked the runway for brands like Gucci, Hood by Air and H&M. “We think Hari is very beautiful, and were excited to shoot her,” designers Rachel Mansur and Floriana Gavriel said in a statement. “She is real and has great energy.” The move also marks a departure from Mansur Gavriel’s usual strategy of shooting its products with either faceless models or with animals. The campaign is scheduled to go live around New York City in mid-June. Get a sneak peek of some of the images from it and read more about the campaign over at [Fashionista](http://fashionista.com/2016/05/hari-nef-mansur-gavriel). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4353891/trans-model-hari-nef-mansur-gavriel/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4353891/trans-model-hari-nef-mansur-gavriel/"},"headline":"Mansur Gavriel Just Hired Transgender Model Hari Nef as the Face of Its New Campaign","datePublished":"2016-06-01T18:28:24.000Z","dateModified":"2026-04-13T09:02:38.078Z","description":"'We think Hari is very beautiful, and were excited to shoot her'","url":"https://time.com/4353891/trans-model-hari-nef-mansur-gavriel/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5cac1edca34e323b/698895d7ab6d7725cc6a9ebd/harinef.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Robin Hilmantel","jobTitle":"","url":"https://time.com/author/robin-hilmantel/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5cac1edca34e323b/698895d7ab6d7725cc6a9ebd/harinef.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"harinef","caption":"","creditText":"Tanya and Zhenya Posternak","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4353891/trans-model-hari-nef-mansur-gavriel/","name":"Mansur Gavriel Just Hired Transgender Model Hari Nef as the Face of Its New Campaign"}}]}] ```