May 21, 2016 1:07 PM EDT

If long security screening lines at the airport have you down, you and your fellow travelers have only yourselves to blame for not “turning a place of ‘no’ into a place of ‘yes'” by enrolling in the Transportation Security Administration’s PreCheck program.

A Virginia marketing company used that phrase to describe the challenge it faced in 2014, when it launched what eventually became a $1.53 million marketing campaign intended to help popularize the TSA’s expedited airport security screening program.

The “Be There” ad campaign was part of a big bet by TSA that it could increase signups for PreCheck and therefor speed. . .

Read the rest of the story from our partners at NBC News

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