--- title: 3 Ways to Lead Through Curiosity description: 'Asking questions is one of the best ways to cultivate a curious mindset' canonical: https://time.com/4340764/3-ways-to-lead-through-curiosity/ author: Suzanne Gibbs Howard article:opinion: false article:content_tier: free article:published_time: 2016-05-19T12:00:23.000Z article:modified_time: 2026-10-06T09:17:32.433Z og:title: How To Be A More Creative and Effective Leader og:description: 'Asking questions is one of the best ways to cultivate a curious mindset' og:url: https://time.com/4340764/3-ways-to-lead-through-curiosity/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4350 og:image:height: 2447 og:image:alt: confusion-3-question-mark-mental-health-self-betterment-motto-stock og:type: article twitter:card: summary_large_image twitter:title: How To Be A More Creative and Effective Leader twitter:description: 'Asking questions is one of the best ways to cultivate a curious mindset' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # How To Be A More Creative and Effective Leader > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Each week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=b56c03fc-b500-458c-8878-b4952ff24e28&cr=time-nl-worth-2026q3-v1) ## Video: 10 Books Everyone Should Read, According to Successful People [Watch (HLS stream): 10 Books Everyone Should Read, According to Successful People](https://cdn.jwplayer.com/manifests/Bdu4TTCk.m3u8) (1:07)  _Published 2016-01-27_ by [Suzanne Gibbs Howard](https://time.com/author/suzanne-gibbs-howard/) ## Suzanne Gibbs Howard May 19, 2016 12:00 PM UTC by [Suzanne Gibbs Howard](https://time.com/author/suzanne-gibbs-howard/) ## Suzanne Gibbs Howard May 19, 2016 12:00 PM UTC When you’re a leader, you won’t always know the answers. Your team won’t, either. That’s why leading with curiosity is so important: It encourages the creativity you need to find a solution when you’re facing the unknown. Asking questions is one of the best ways to cultivate a curious mindset. Here are three ways you can use questions to be a more creative—and more effective—leader. **1\. Use questions to get teams unstuck**Many of us have been in meetings where we hear a lot of, “We can’t do that because…” It is typical for people to assume they know their business and industry constraints so well that they can’t imagine it any other way. New ideas get killed before they have a chance to be considered. Questions can help teams think beyond known constraints. Ask: “If cost were no issue, where would you take this?” “What other industries have a similar challenge? How do they deal with it, and what can we learn from them?” “Constraints aside, what would make us proudest?” **2\. Use questions to help teams make their ideas a reality**When teams have a creative idea, it can be hard to move from what the solution _could_ be to what it _should_ be. In this moment, you want to help teams learn which ideas have true potential. It will also make it clear which ideas they can let go of. Ask: “Can you sketch or outline five solutions you are most excited about?” “Which of these feel most new-to-the-world? Which already exist in some way?” “If this project were to be handed off to a team to implement tomorrow, what three things would you want them to focus on?” **3\. Use questions to encourage holistic thinking**Many times, people focus on only the parts of the solution that are of interest to them. Questions can help you guide team members to think about all aspects of the solution. Ask: “How is this meeting the needs of all our customers (not just the ones who favor this feature)?” “Let’s zoom out to consider other stakeholders. What would they say about this?” “Let’s imagine 10 situations where this will be used. How well would this work (or not) for each?” _Suzanne Gibbs Howard is a partner at_ [_IDEO_](http://www.ideo.com/) _and dean of_ [_IDEO U_](http://www.ideou.com/)_._ _For more on leading with a curious mindset, check out IDEO U’s course,_ [_Leading for Creativity_](http://www.ideou.com/products/leading-for-creativity)_, which begins May 18._ ## Transcript [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4340764/3-ways-to-lead-through-curiosity/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4340764/3-ways-to-lead-through-curiosity/"},"headline":"How To Be A More Creative and Effective Leader","datePublished":"2016-05-19T12:00:23.000Z","dateModified":"2026-10-06T09:17:32.433Z","description":"'Asking questions is one of the best ways to cultivate a curious mindset'","url":"https://time.com/4340764/3-ways-to-lead-through-curiosity/","keywords":["motto","Leadership"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Suzanne Gibbs Howard","jobTitle":null,"url":"https://time.com/author/suzanne-gibbs-howard/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"confusion-3-question-mark-mental-health-self-betterment-motto-stock","caption":"confusion 3 question mark mental health self betterment motto stock","creditText":"Peechaya Burroughs for TIME","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4340764/3-ways-to-lead-through-curiosity/","name":"How To Be A More Creative and Effective Leader"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"10 Books Everyone Should Read, According to Successful People","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Bdu4TTCk/poster.jpg?width=720","uploadDate":"2016-01-27T15:44:41.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Bdu4TTCk.m3u8","embedUrl":"https://time.com/4340764/3-ways-to-lead-through-curiosity/","duration":"PT1M7S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4340764/3-ways-to-lead-through-curiosity/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```