--- title: Britney Spears Launches Mobile Game American Dream description: If there's one thing celebrities can't resist, it's lucrative entertainment business trend. The latest: mobile games canonical: https://time.com/4339969/britney-spears-just-launched-her-own-mobile-game/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2016-05-18T15:17:35.000Z article:modified_time: 2026-02-22T17:38:10.163Z article:section: Entertainment og:title: Britney Spears Just Launched Her Own Mobile Game og:description: She's the latest in a string of celebs to cash in og:url: https://time.com/4339969/britney-spears-just-launched-her-own-mobile-game/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4ee055326dc7dd66/698893af0a4a22c50d9c9b48/britney-spears.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Britney Spears: Piece of Me Remixed. Reimagined. Still iconic. At Planet Hollywood Hotel & Casino og:type: article twitter:card: summary_large_image twitter:title: Britney Spears Just Launched Her Own Mobile Game twitter:description: She's the latest in a string of celebs to cash in twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4ee055326dc7dd66/698893af0a4a22c50d9c9b48/britney-spears.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Britney Spears Just Launched Her Own Mobile Game by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley May 18, 2016 3:17 PM CUT  Britney Spears performs Britney Spears: Piece of Me Remixed. Reimagined. Still iconic. At Planet Hollywood Resort & Casino on February 26, 2016 in Las Vegas, Nevada. Britney Spears performs Britney Spears: Piece of Me Remixed. Reimagined. Still iconic. At Planet Hollywood Resort & Casino on February 26, 2016 in Las Vegas, Nevada.Denise Truscello/BSLV—Brandcasting/Getty Images by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley May 18, 2016 3:17 PM CUT If there’s one thing celebrities can’t resist, it’s a lucrative entertainment business trend. The latest: mobile games. The [banal](http://www.complex.com/pop-culture/2014/06/kim-kardashian-new-mobile-game-kardashian-hollywood "undefined") but popular game “Kim Kardashian: Hollywood” made so much money ($80 million, she claimed on [Twitter](https://twitter.com/KimKardashian/status/707077609964699648?ref%5Fsrc=twsrc%5Etfw "undefined")) that its maker, Glu Games, has lured similar celebrities into its stables, launching “Katy Perry Pop” in December and now releasing “[Britney Spears: American Dream](http://www.theverge.com/2016/5/18/11690996/britney-spears-american-dream-glu-mobile-game "undefined").” In the game, [available now](https://itunes.apple.com/nz/app/britney-spears-american-dream/id1031706898?mt=8 "undefined"), players pick outfits and album covers and “perform” to ascend the ranks of stardom, The Verge reports. “I’m a creative person by nature,” Spears said in a statement. “\[N\]ow I get to flex my creative muscles in a whole new way,” said Spears in a statement. “I’m so excited to share this project with my fans. Mobile gaming is something completely new for me and I can’t wait to hear what my fans think of all the fun music, outfits, pets, and artwork. I hope they adore it as much as I do!” Among the other celebs Glu says are using their “creative muscles” to find a new way to make a buck: Taylor Swift, Nicki Minaj and Gordon Ramsay. \[[The Verge](http://www.theverge.com/2016/5/18/11690996/britney-spears-american-dream-glu-mobile-game "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4339969/britney-spears-just-launched-her-own-mobile-game/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4339969/britney-spears-just-launched-her-own-mobile-game/"},"headline":"Britney Spears Just Launched Her Own Mobile Game","datePublished":"2016-05-18T15:17:35.000Z","dateModified":"2026-02-22T17:38:10.163Z","description":"She's the latest in a string of celebs to cash in","url":"https://time.com/4339969/britney-spears-just-launched-her-own-mobile-game/","keywords":["celebrities","Music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4ee055326dc7dd66/698893af0a4a22c50d9c9b48/britney-spears.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4ee055326dc7dd66/698893af0a4a22c50d9c9b48/britney-spears.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Britney Spears: Piece of Me Remixed. 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