Extended Clip From New AMC Show Preacher Airs on Snapchat

The first five minutes of AMC’s new series, Preacher, can now be viewed on Snapchat — the first time any network has aired an extended clip from a television show on the messaging app.

AMC introduced the advertising campaign on Monday, reports the New York Times, within the platform’s ‘Discover’ section, which is usually populated with third-party publishers, like People, Vice or Vox. The clip will be available on the app for a week.

“Obviously it’s a terrific platform for this younger audience,” Linda Schupack, executive vice president of marketing for AMC and SundanceTV, told the New York Times. “The audience we think will sync up perfectly with Preacher is already on Snapchat.”

The show— which premieres on May 22 and is based on a cult-comic book with the same name— is a dark, comedic drama that follows a morally conflicted and supernatural preacher played by Dominic Cooper.

[New York Times]