![Alaska Airlines at Portland International Airport Alaska Airlines at Portland International Airport](https://api.time.com/wp-content/uploads/2016/05/526253124.jpg?quality=85&w=2400)
Alaska Airlines earned kudos as the most-loved traditional airline for the ninth straight year, according to a study by J.D. Power. The company earned an index score of 751 on a 1,000-point scale and performed well across all seven factors measured, which include cost and fees; in-flight services; boarding/deplaning/baggage; flight crew; aircraft; check-in; and reservation. Delta Airlines ranked second among major carriers.
JetBlue Airways was the highest-ranked low-cost airline, with a score of 790, followed by Southwest Airlines. Overall, general customer satisfaction with the airline industry reached a 10-year high, rising to a score of 726. Passengers are expressing a growing tolerance for airline costs and fees, with the satisfaction score for that category rising 12 points in the new rankings. The shift in attitude was due to lower fares and growing acceptance of fees for extra baggage and legroom, J.D. Power said.
More Must-Reads from TIME
- Eyewitness Accounts From the Trump Rally Shooting
- From 2022: How the Threat of Political Violence Is Transforming America
- ‘We’re Living in a Nightmare:’ Inside the Health Crisis of a Texas Bitcoin Town
- Remembering Shannen Doherty , the Quintessential Gen X Girl
- How Often Do You Really Need to Wash Your Sheets?
- Why Mail Theft Is on the Rise
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com