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Here Is Jimmy Kimmel’s Clever Idea for Conserving Water in California

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California is now in its fifth year of drought, and Governor Jerry Brown has recently called for permanent water restrictions in the state. Californians have already reduced their water usage by 24% since 2013, but to help them save even more, Jimmy Kimmel has come up with a snarky poster that can remind people not to waste the “precious resource.”

“This is a toilet seat insert,” Kimmel said on his show Tuesday night, holding up a page that shows Brown in a yellow and brown illustration. “It says if it’s Brown, flush it down. It’s Jerry Brown! Otherwise, let it mellow.”

Interested Californians can find the printable page on Kimmel’s website.

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