Chipotle is considering the addition of new menu items in an effort to win back the customers it lost in the midst of an E.Coli outbreak last year.
On a sales call this week, Chipotle executives said they could soon add chorizo, a blend of spicy pork and chicken, to its menu. The addition would mark a major pivot for the company, which has left its menu largely unchanged since the chain opened.
Sales at the fast-casual restaurant have been dropping. The company reported revenue has dropped by 23.4% to $834.5 million in the first quarter and same-store sales dropped by around 30%.
The company has tested chorizo in Kansas City and executives say it was very successful. Eater reports the company will also begin implementing a new rewards program, along the lines of a free burrito promotion the company hosted this past winter.
Company executives blamed negative coverage of sickness, most recently a case of norovirus in Boston, for its low sales.