Updated: April 20, 2016 2:21 PM ET | Originally published: April 20, 2016 10:24 AM EDT

Some Snapchat users are complaining the app’s latest feature is offensive or downright racist.

The photo-sharing app on Wednesday added a new face-alerting filter meant to make users look like late reggae legend Bob Marley. The filter adds a Marley-style cap, dreadlocks — and darkens users’ skin tone.

That has some people complaining that the Snapchat filter is effectively a form of digital blackface.

Snapchat’s choice to release the Bob Marley filter on Wednesday could be related to 4/20, which is considered an unofficial marijuana holiday. The performer was known for his penchant for the drug and his family has licensed the Marley name to a brand of marijuana. However, the 4/20 tradition developed in California, not Marley’s native Jamaica.

A Snapchat spokesperson released the following statement on the filter:

“The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”

Contact us at letters@time.com.

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