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A University of California Davis police officer pepper-sprays students during their sit-in at an "Occupy UCD" demonstration in Davis, Calif. on Nov. 18, 2011.
Brian Nguyen—Reuters

The University of California, Davis paid a public relations firm at least $175,000 to help restore its reputation after controversial images of a university police officer spraying student protesters with pepper spray made headlines in 2011, according to a report.

The university first hired Maryland public relations firm Nevins & Associates in 2013 at a fee of $15,000 per month, according to a Sacramento Bee report. The newspaper received copies of the company’s contract with the university after a public records request.

Nevins & Associates agreed to help scrub records of the incident from Google search results and consult with the schools chancellor on “brand enhancement,” according to the report. A quick Google search shows that the images of the incident are still readily available.

[Sacramento Bee]

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