Ticketmaster will soon start selling tickets to events directly on Facebook.
The company plans to launch the limited service by the end of the month in response to the growing number of customers who spend more time on mobile apps than they do on websites, BuzzFeed News reports.
“By putting the ability to buy tickets directly within Facebook, we hope that we’re going to provide a more seamless purchase experience and sell more tickets,” Dan Armstrong, Ticketmaster’s vice president and general manager of distributed commerce, told BuzzFeed.
Read More: A Brief History of Ticketmaster
The media outlet notes that tickets to a select group of general admission events bought on Facebook must still be “claimed” through Ticketmaster’s website.
[Buzzfeed]
More Must-Reads from TIME
- Caitlin Clark Is TIME's 2024 Athlete of the Year
- Where Trump 2.0 Will Differ From 1.0
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com