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Apple Slashes Watch Price, Introduces New Bands

Apple Slashes Watch Price, Introduces New Bands

1 minute read

March 21, 2016 1:33 PM EDT

Apple cut the price of its smart Watch and unveiled a raft of new brands for the spring season.

The Apple Watch will start at $299, down about $50. The new bands for the device are made of woven nylon, sporty neoprene, and leather, all in multiple colors. The company also said it would sell a space-black version of its Milanese loop. The company did not immediately say when the bands would go on sale.

Prices for the new bands range from $49 to $149.

“About a third of Apple Watch users switch out bands on a regular basis,” Apple CEO Tim Cook said during the event.

MORE: Inside Apple CEO Tim Cook’s Fight With the FBI

This Is How Apple Teases All Its Huge Announcements

iTunes Launch On Windows, October 2003, Cupertino — iTunes launch on Windows, October 2003Apple

iPod Nano, September 2005, Cupertino — iPod Nano, September 2005Apple

5th Generation iPod, October 2005, Cupertino — 5th Generation iPod, October 2005Apple

iTunes 7 With Movies, September 2006, Cupertino — iTunes 7 with movies, September 2006Apple

iPhone 2007 Macworld Invitation. — iPhone, January 2007Apple

iPod Touch, September 2007, Cupertino — iPod Touch, September 2007Apple

MacBook Air, January 2008Apple

App Store and iPhone 3G 2008 Worldwide Developers Conference Invitation. — App Store & iPhone 3G, June 2008Apple

2nd Generation iPod Touch, September 2008, Cupertino — 2nd Generation iPod Touch, September 2008Apple

iPhone 3GS, 2009, Worldwide Developers Conference — iPhone 3GS, June 2009Apple

3rd Generation iPod Touch, September 2009, Cupertino — 3rd Generation iPod Touch, September 2009Apple

iPad, 2010, Cupertino — iPad, January 2010Apple

iPhone 4, 2010, Worldwide Developers Conference — iPhone 4, June 2010Apple

4th Generation iPod Touch, September 2010, Cupertino — 4th Generation iPod Touch, September 2010Apple

Macbooks With Unibody-Design, September 2010, Cupertino — MacBooks with unibody design, September 2010Apple

2nd Generation Macbook Air, October 2010, Cupertino — 2nd Generation MacBook Air, October 2010Apple

iPad 2, 2011, Cupertino — iPad 2, March 2011Apple

iCloud & iOS 5, June 2011Apple

iPhone 4S, 2011, Cupertino — iPhone 4S, October 2011Apple

iBooks 2 & iBooks Author, January 2012, New York — iBooks 2 & iBooks Author, January 2012Apple

3rd Generation iPad/strong>, 2012, Cupertino — 3rd Generation iPad, March 2012Apple

Macbook Pro With Retina Display, June 2012, Worldwide Developers Conference — MacBook Pro with Retina display, June 2012Apple

iPhone 5, 2012, Cupertino — iPhone 5, September 2012Apple

iPad Mini, October 2012, Cupertino — iPad Mini, October 2012Apple

iPhone 5S & iPhone 5C, 2013, Cupertino — iPhone 5S & iPhone 5C, September 2013Apple

iPad Air & iPad Mini With Retina Display, 2013, Cupertino — iPad Air & iPad Mini with Retina display, October 2013Apple

iPhone 6 & iPhone 6 Plus & iOS 8, Cupertino — iPhone 6 & iPhone 6 Plus & iOS 8, September 2014Apple

iPad Air 2 & iPad Mini 3 & Apple Pay, October 2014Apple

Apple Watch, March 2015, Cupertino — Apple Watch, March 2015Apple

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