When late night TV host John Oliver spent a 20-minute segment railing against GOP presidential candidate Donald Trump, he coined a new phrase: “Make Donald Drumpf Again.” Apparently the mantra stuck, as Oliver’s show Last Week Tonight has sold out of its custom-made hats sporting the phrase.
“Drumpf” refers to the ancestral name for Trump’s family, but Oliver used it on his show to undercut the brand of success that Trump has cultivated around his own moniker. The hat has sold 35,000 copies, according to HBO, which airs Last Week Tonight.
MORE: How the ‘John Oliver Effect’ Is Having a Real-Life Impact
The Trump segment has been Oliver’s most successful ever, attracting more than 20 million views on YouTube. A Google Chrome extension that changes all occurrences of “Trump” to “Drumpf” on web pages has been downloaded more than 433,000 times.
[NY Times]
More Must-Reads From TIME
- What Student Photojournalists Saw at the Campus Protests
- How Far Trump Would Go
- Why Maternity Care Is Underpaid
- Saving Seconds Is Better Than Hours
- Welcome to the Golden Age of Ryan Gosling
- Scientists Are Finding Out Just How Toxic Your Stuff Is
- The 100 Most Influential People of 2024
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com