Microsoft’s new ad campaign poses one simple question: Can you name any female inventors?
The young science-loving girls featured in the spot can rattle off a list of male inventors like Nikola Tesla and Thomas Edison, but are completely stumped when asked to name a single female creator. “In school it was always a male inventor, I just realized,” said one girl. The ad points out that not everything in this world was “man”-made and proceeds to list some of the many, many female inventors who often go unrecognized for their contributions to the science and tech world. Women like Mary Anderson, who invented windshield wipers; Ada Lovelace, who wrote the first-ever computer algorithm; and Gertrude Belle Elion, who created important drugs that battle HIV, malaria and leukemia.
The ad, pegged to International Women’s Day, encourages the next generation of young women to get out there and invent and #makewhatsnext.
- The Fight to Save the Salmon
- Inside the World of Black Bitcoin, Where Crypto Is About Making More Than Just Money
- The 'Great Resignation' Is Finally Getting Companies to Take Burnout Seriously. Is It Enough?
- Suddenly, Everyone on TV Is Very Rich or Very Poor. What Happened?
- Colin Powell Reflects on His Mistakes in Unpublished TIME Interview
- Business Travel's Demise Could Have Far-Reaching Consequences
- If the U.S. Spends Big on Climate, the Rest of the World Might Follow