Add water pitcher to the list of household objects you can now connect to the Internet. Amazon announced on Feb. 29 that it’s partnering with Brita to launch a “smart” water pitcher that automatically orders more filters when necessary.
The $45 Brita Infinity Smart Water Pitcher holds eight cups and can track the amount of water passing through it over time. When the filter is near capacity—estimated to be after about two months of use—the pitcher uses Amazon’s Dash Replenishment system to order a new one. Buyers need to register their pitcher on Brita’s website, connect it to their home Wi-Fi network, and sign up for Amazon Dash Replenishment for this to work.
Amazon Dash Replenishment is a service that allows devices connected to the Internet to automatically reorder supplies when inventory is running low. Printers, washers, dryers, and pet food dispensers are among some of the other types of products that work with Amazon Dash Replenishment.
Although a water pitcher that can connect to your home’s Wi-Fi network may seem unnecessary, its ability to automatically reorder filters actually sounds useful. It’s also another indication as to how Amazon plans to stay relevant as the top destination for online shopping as more household objects gain the ability to connect to the Internet.
The Leadership Brief. Conversations with the most influential leaders in business and tech.
