Microsoft is reigniting the eternal Mac vs. PC battle with a new set of ads touting the features of Windows 10.
The commercials, which debuted on TV just before the Oscars Feb. 28, feature a pair of women who call themselves the “Bug Chicks” and run a website teaching children about insects. In the ad, the women rave about the features available on Windows 10 PCs, such as touch-screen support and voice search with the Cortana digital assistant, that aren’t available on Macs.
Both Apple and Microsoft are being forced to grapple with a dwindling interest in desktop computers and laptops as more and more of our time is spent using mobile devices.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com