--- title: Meet The Woman Who Built An Empire On Dog Sunglasses description: Last year, Doggles' sales were at $3 million. canonical: https://time.com/4236047/doggles-dog-sunglasses/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2016-02-24T19:37:38.000Z article:modified_time: 2026-04-13T07:30:28.012Z og:title: Meet the Woman Who Built an Empire on Dog Sunglasses og:description: They're called Doggles og:url: https://time.com/4236047/doggles-dog-sunglasses/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta71a9cb3a0dc0da3/69887efe196cf4ece603a7a8/dog-sunglasses-doggles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1959 og:image:height: 1102 og:image:alt: WOOFSTOCK-June 7, 2003-(L-R) Toy poodles, Sarah, and Scarlet, both 2 years old and sisters, 'hang' w og:type: article twitter:card: summary_large_image twitter:title: Meet the Woman Who Built an Empire on Dog Sunglasses twitter:description: They're called Doggles twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta71a9cb3a0dc0da3/69887efe196cf4ece603a7a8/dog-sunglasses-doggles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Meet the Woman Who Built an Empire on Dog Sunglasses > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Benjamin Snyder / Fortune](https://time.com/author/fortune/) ## Benjamin Snyder / Fortune Fortune Feb 24, 2016 7:37 PM UTC  Toy poodles, Sarah, and Scarlet, both 2 years old and sisters, 'hang' with their owners (not sisters but good friends) Lynda Cook and Janice Best, as they came in from Burlington to enjoy Woofstock, a festival for dogs held at Toronto's The Distillery, Saturday June 7, 2003. Toy poodles, Sarah, and Scarlet, both 2 years old and sisters, 'hang' with their owners (not sisters but good friends) Lynda Cook and Janice Best, as they came in from Burlington to enjoy Woofstock, a festival for dogs held at Toronto's The Distillery, Saturday June 7, 2003. Tannis Toohey—Toronto Star/Getty Images by [Benjamin Snyder / Fortune](https://time.com/author/fortune/) ## Benjamin Snyder / Fortune Fortune Feb 24, 2016 7:37 PM UTC You’ve heard of boots for dogs, but how about sunglasses? Roni Di Lullo has been selling just that, and her business is booming, [CNBC reported](http://www.nbcnews.com/business/consumer/woman-built-business-selling-sunglasses-dogs-n524431?cid=sm%5Ffb). Called Doggles, the goggles for dogs are to help protect a canine’s eyes from drying out in the wind and against the sun. Plus, for style, of course. In its first year, the business reportedly sold $100,000\. Last year, sales were at $3 million, according to CNBC. [On the business’ website](http://shop.doggles.com/dog/eyewear/sgrb-sunglasses%5Frubber), a pair of sunglasses go for between about $14 and $20\. Di Lullo also sells a range of other products, including backpacks, jackets, toys, and jewelry. “I originally came up with the idea from my border collie, Midknight,” said founder Di Lullo in an interview with the publication. “There was one day in particular where \[her border collie Midknight\] missed the Frisbee, and he never, never missed the Frisbee,” she added, “so I just thought, ‘Well, why can’t he just wear sunglasses, too?’” Di Lullo was a programmer for Hewlett-Packard at the time, invested $25,000 in the idea, and designed the pair of doggie sunglasses herself. “I made the designs in a CAD program,” she said to CNBC. “I hadn’t really thought of it as, ‘This is just a product I’m going to sell a ton of. ‘… It really was for fun, but once I did it, I realized there really was a market for this.” _This_ [_article_](http://fortune.com/2016/02/24/doggles-pet-sunglasses/?xid=soc%5Fsocialflow%5Ftwitter%5FFORTUNE) _originally appeared on_ [_Fortune.com_](http://Fortune.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4236047/doggles-dog-sunglasses/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4236047/doggles-dog-sunglasses/"},"headline":"Meet the Woman Who Built an Empire on Dog Sunglasses","datePublished":"2016-02-24T19:37:38.000Z","dateModified":"2026-04-13T07:30:28.012Z","description":"They're called Doggles","url":"https://time.com/4236047/doggles-dog-sunglasses/","keywords":["Newsfeed","Pets","viral","Business topic","Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta71a9cb3a0dc0da3/69887efe196cf4ece603a7a8/dog-sunglasses-doggles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Benjamin Snyder / Fortune"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta71a9cb3a0dc0da3/69887efe196cf4ece603a7a8/dog-sunglasses-doggles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"WOOFSTOCK-June 7, 2003-(L-R) Toy poodles, Sarah, and Scarlet, both 2 years old and sisters, 'hang' w","caption":"Toy poodles, Sarah, and Scarlet, both 2 years old and sisters, 'hang' with their owners (not sisters but good friends) Lynda Cook and Janice Best, as they came in from Burlington to enjoy Woofstock, a festival for dogs held at Toronto's The Distillery, S","creditText":"Tannis Toohey—Toronto Star/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4236047/doggles-dog-sunglasses/","name":"Meet the Woman Who Built an Empire on Dog Sunglasses"}}]}] ```