--- title: Jeb Bush Ad to Feature Brother George W. Bush description: Former President George W. Bush will appear in an ad backing his brother's run for president ahead of the New Hampshire primary on Tuesday canonical: https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/ author: Katie Reilly article:opinion: false article:content_tier: free article:published_time: 2016-02-04T21:01:37.000Z article:modified_time: 2026-02-22T14:47:03.617Z article:section: Politics og:title: George W. Bush Appears in Ad for Jeb og:description: "I know Jeb. I know his good heart and his strong backbone" og:url: https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: George W. Bush Appears in Ad for Jeb twitter:description: "I know Jeb. I know his good heart and his strong backbone" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # George W. Bush Appears in Ad for Jeb  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Feb 4, 2016 9:01 PM UTC  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Feb 4, 2016 9:01 PM UTC Former President George W. Bush is making [his first TV advertising appearance](http://www.politico.com/story/2016/02/jeb-bush-george-w-bush-tv-ad-218757) of the 2016 presidential campaign, in a spot for the super PAC backing his brother Jeb’s White House bid. The 30-second spot for the Right to Rise super PAC, reported by _Politico_, touts Jeb Bush’s “experience and judgement” ahead of Tuesday’s New Hampshire primary, where Bush is under pressure to perform well. “The first job of the president is to protect America. The next president must be prepared to lead. I know Jeb. I know his good heart and his strong backbone,” George W. Bush says in the ad. “Jeb will unite our country. He knows how to bring the world together against terror. He knows when tough measures must be taken. Experience and judgment count in the Oval Office. Jeb Bush is a leader who will keep our country safe.” The former President has been minimally involved in his brother’s campaign. He wrote a letter that was circulated to Iowa Republicans, encouraging them to caucus for Jeb Bush, [according to the Washington _Post_](https://www.washingtonpost.com/news/post-politics/wp/2016/01/29/george-w-bush-please-caucus-for-jeb-bush/). But the ad will be the most public push by George W. Bush to rally voters around his brother. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/"},"headline":"George W. Bush Appears in Ad for Jeb","datePublished":"2016-02-04T21:01:37.000Z","dateModified":"2026-02-22T14:47:03.617Z","description":"\"I know Jeb. I know his good heart and his strong backbone\"","url":"https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/","keywords":["2016 Election","2016 Election topic","jeb bush"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Katie Reilly","jobTitle":null,"url":"https://time.com/author/katie-reilly/"}],"articleSection":"Politics","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/","name":"George W. Bush Appears in Ad for Jeb"}}]}] ```