Over the last two years, TIME’s digital audience has expanded dramatically, and close to half our readers are millennials. They are drawn not only to TIME’s coverage of the world but increasingly to TIME’s content on how to live a richer, smarter, more meaningful life—how to negotiate a raise, how to manage your inbox, how to actually unplug on vacation. It was, we discovered, millennial women who were most passionate and most engaged with that content, and they were looking for more.
So we’ve created Motto, a new platform from the editors of TIME dedicated to empowering the next generation. It’s about offering the advice and support to blaze new trails and redefine success in the fundamental aspects of our lives: how we work, play and live (and you’ll see that we’ve organized the site around these three sections).
Motto draws on TIME’s relationships with influencers, inspiring leaders and cultural icons who share their stories and advice, tactics and tools. Motto’s initial contributors include Barack Obama, Lena Dunham, Michael Kors, Shonda Rhimes, Megyn Kelly, Danny Meyer, Jenna Lyons, Marie Kondo, Tony Fadell, Ina Garten, John Green, Kirsten Gillibrand, Jorge Ramos, David Chang, Robert Lopez and Kristen Anderson-Lopez, Alan Stern and more.
For people who trade advice on everything from office politics to the latest health news, we hope to offer a forum to mentor and be mentored, through articles by TIME 100 influencers, videos and data interactives (today’s allows women to calculate how much they’d be making if they were a man and men to calculate how much they’d be making if they were a woman). Motto also features a first-of-its-kind video player designed for the multitasker who wants to watch a video and read at the same time.
We’re proud to launch this enterprise with contributions from some of the world’s most influential people, and yet we’re equally excited about creating a platform for contributors who are grappling with everyday challenges. From life hacks to open letters, Motto is a place for all perspectives. And ultimately, Motto is about choosing the advice and insights that work for you.
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