-
1 of 12Location: Oishi Kougen, Wakayama, Japan Subject: Friend, Megumi Koseko. Photograph shot with iPhone 6s, used Snapseed, PicfxKoichi Miyase -
2 of 12Location: Chaiyaphum Province, Thailand Subject: Friend’s daughter Photograph shot with iPhone 6s, uneditedJirasak Panpiansin -
3 of 12Location: Denver, CO Subject: Friend Josiah Jones Photograph shot with iPhone 6s, used Snapseed and VSCOAaron Patterson -
4 of 12Location: North Gyeongsang Province, Gimcheon, Korea Subject: Daughter Photograph shot with iPhone 6s, used InstagramBitnara Lee -
5 of 12Location: Shanghai, China Subject: Friend Jennifer Photograph shot with iPhone 6s, used Snapseed, VSCOKevin Mao -
6 of 12Location: Canton, Michigan Subject: Her and her youngest son Shane Photograph shot with iPhone 6s Plus, used VSCO and InstagramAthia Renee -
7 of 12Location: Bangkok, Thailand Subject: Wife Photograph shot with iPhone 6s, used Lightroom 5Pongsathorn Leelaprachakul -
8 of 12Location: Strip Mall in Castro Valley, Calif. Subject: Son and friend Photograph shot with iPhone 6s, used VSCOAlpana Aras-King -
9 of 12Location: New York City Subject: Son Photograph shot with iPhone 6s Plus, used VSCOJohn de Guzman -
10 of 12Location: Mysen, Norway Subject: Oldest daughter Photograph shot with iPhone 6s Plus, used Snapseed, VSCO, Adobe PhotoshopHege Evensen -
11 of 12Location: Kujyukuri, Chiba Province, Japan Subject: Friend Photograph shot with iPhone 6s, used VSCO, Snapseed, Photoshop ExpressJun Imaizumi -
12 of 12Location: Montara Beach, CA Subject: Daughter Leila Photograph shot with iPhone 6s Plus, uneditedKate Schermerhorn
Following last year’s Shot on iPhone 6 campaign, Apple is bringing back the concept for the iPhone 6s.
The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world.
While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.
One of the photographers featured, Erin Brooks, was included in the campaign after she posted a portrait of her three-year-old daughter shot on the iPhone 6s Plus on Instagram. “I honestly couldn’t believe that they contacted me,” she tells TIME in an email.
“Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.”
Each photo shot on the new iPhone 6s and 6s Plus will be featured on billboards across 85 cities in 26 countries starting from Jan. 31.
Olivier Laurent is the editor of TIME LightBox. Follow him on Twitter and Instagram
Josh Raab is an Associate Photo Editor at TIME. Follow him on Instagram and Twitter.
- Elliot Page: Embracing My Trans Identity Saved Me
- How Safe Is India's Railway Network?
- The 'Dopamine Detox' Is Having a Moment
- Column: How the World Must Respond to AI
- What the Debt Ceiling Deal Means for Student Loan Borrowers
- LGBTQ Reality TV Takes on a Painful Moment
- What NASA Can Teach SpaceX About Protecting the Environment
- The Best Movies of 2023 So Far
