TIME commissioned Japanese photographer Kenji Aoki to photograph Barbie for this week’s cover. Toymaker Mattel gave Barbie three new bodies—tall, petite and curvy to keep up with America’s changing beauty ideals. It’s the most dramatic shift in the iconic doll’s 57 year history. Aoki captured the changes in a series of photographs exclusively for TIME.
The dolls arrived in Aoki’s New York City studio after they were flown in with a stylist, from Mattel’s California headquarters for TIME’s shoot. He specializes in still life photography and is known for his masterful lighting. With his unique perspective, he finds beauty in every day objects and elevates them to art.
See a video of TIME’s Barbie Cover shoot and meet Mattel’s stylist.
More Must-Reads from TIME
- The Reinvention of J.D. Vance
- Iran, Trump, and the Third Assassination Plot
- Welcome to the Golden Age of Scams
- Did the Pandemic Break Our Brains?
- 33 True Crime Documentaries That Shaped the Genre
- The Ordained Rabbi Who Bought a Porn Company
- Introducing the Democracy Defenders
- Why Gut Health Issues Are More Common in Women
Write to Eliana Dockterman at eliana.dockterman@time.com