For the first time since her 1959 debut, Mattel is offering Barbie in three new shapes—tall, petite and curvy—which will be sold alongside the original body starting Jan. 28. It’s the most radical change to the most popular doll in history. That’s not to say that Barbie hasn’t evolved over the last 57 years.
Read the TIME cover story on Barbie’s new body
Mattel has tweaked Barbie’s face, makeup and fashions to keep up with the times. Her mouth has transformed from a smirk to a smile, her hair from brunette to blonde. Mattel even made small alterations to her body—though she was always small-waisted with large breasts. Check out this time lapse to see a Barbie’s transformation, culminating her new, modern bodies.
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Write to Eliana Dockterman at eliana.dockterman@time.com and Mia Tramz at mia.tramz@time.com