Watch Barbie's 57-Year Evolution in 37 Seconds

For the first time since her 1959 debut, Mattel is offering Barbie in three new shapes—tall, petite and curvy—which will be sold alongside the original body starting Jan. 28. It’s the most radical change to the most popular doll in history. That’s not to say that Barbie hasn’t evolved over the last 57 years.

Read the TIME cover story on Barbie’s new body

Mattel has tweaked Barbie’s face, makeup and fashions to keep up with the times. Her mouth has transformed from a smirk to a smile, her hair from brunette to blonde. Mattel even made small alterations to her body—though she was always small-waisted with large breasts. Check out this time lapse to see a Barbie’s transformation, culminating her new, modern bodies.

Subscribe to TIME

The Leadership Brief. Conversations with the most influential leaders in business and tech.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check here if you would like to receive subscription offers and other promotions via email from TIME group companies.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Eliana Dockterman at eliana.dockterman@time.com and Mia Tramz at mia.tramz@time.com.