January 26, 2016 2:57 PM EST

Republican presidential candidate Marco Rubio released a new ad in Iowa Tuesday, pitching himself as someone who will fight special interests.

In the ad, voters are seen watching the Florida senator pitch himself on television, while they watch—essentially an ad within an ad.

Rubio is currently polling third in Iowa, behind front-runner Donald Trump and Texas Sen. Ted Cruz. He’s looking to pull ahead as the early-voting Caucus grows closer, pitching himself as an establishment alternative to Trump and Cruz, two outsider candidates.

The ad also includes a line which may be a potential knock at Democratic front-runner Hillary Clinton. “Washington is broken and both parties are to blame,” Rubio says. “But it will never get better if we keep sending people to Washington who will say or do anything to get elected.”

Read Next: Watch Marco Rubio Hurl Footballs at Conservatives Who Doubted Him

Republicans are looking for a candidate that could bring the heat to Clinton in the general election—and Rubio wants to be that guy. The son of Cuban immigrants, Rubio says he owes a lot to the country: “I tell people all the time: America doesn’t owe me anything, but I have a debt to America I can never repay.”

 

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