--- description: Blue Origin, the private space company owned by Amazon CEO Jeff Bezos, launched and landed a rocket vertically for the second time Friday title: Blue Origin: Watch Vertical Launch and Landing of a Rocket image: https://static.time.com/v3/assets/bltea6093859af6183b/blt568c0c24f3e55b90/69887a54e20a87f4b4a8f30c/blue-origin.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Watch Jeff Bezos' Space Company Launch and Land a Rocket Vertically  by [Katie Reilly](/author/katie-reilly/)  ## Katie Reilly Update your preferences in [Account Settings](/account/preferences/) Close Jan 23, 2016 7:00 PM CUT  Blue Origin  by [Katie Reilly](/author/katie-reilly/)  ## Katie Reilly Update your preferences in [Account Settings](/account/preferences/) Close Jan 23, 2016 7:00 PM CUT Blue Origin, [the private space technology company owned by Amazon CEO Jeff Bezos](http://time.com/3841589/blue-origin-space-jeff-bezos-amazon/ "undefined"), launched and landed a rocket vertically [for the second time on Friday](https://www.washingtonpost.com/news/the-switch/wp/2016/01/23/jeff-bezos-launches-and-lands-again-in-another-first-for-booming-space-industry/ "undefined"), a feat that the company hopes will change the future of the commercial space industry. The [Washington _Post_](https://www.washingtonpost.com/news/the-switch/wp/2016/01/23/jeff-bezos-launches-and-lands-again-in-another-first-for-booming-space-industry/ "undefined"), which is owned by Bezos, reported that the New Shepard rocket passed the boundary of space and then landed vertically on Earth for the second time in a row, becoming the first in history to do so. Two months ago, the company accomplished the same feat for the first time. Launching and landing rockets vertically enables them to be reused, which could make space travel less expensive and less exclusive in the future. \[[Read more in the Washington Post.](https://www.washingtonpost.com/news/the-switch/wp/2016/01/23/jeff-bezos-launches-and-lands-again-in-another-first-for-booming-space-industry/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4191557/jeff-bezos-blue-origin-space-travel-rocket-launch/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4191557/jeff-bezos-blue-origin-space-travel-rocket-launch/"},"headline":"Watch Jeff Bezos' Space Company Launch and Land a Rocket Vertically","datePublished":"2016-01-23T19:00:04.000Z","dateModified":"2026-04-13T08:07:18.976Z","description":"The company hopes this will change the commercial space industry","url":"https://time.com/4191557/jeff-bezos-blue-origin-space-travel-rocket-launch/","keywords":["Tech","Space"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt568c0c24f3e55b90/69887a54e20a87f4b4a8f30c/blue-origin.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Katie Reilly","jobTitle":null,"url":"https://time.com/author/katie-reilly/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt568c0c24f3e55b90/69887a54e20a87f4b4a8f30c/blue-origin.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"blue-origin","caption":"","creditText":"Blue Origin","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4191557/jeff-bezos-blue-origin-space-travel-rocket-launch/","name":"Watch Jeff Bezos' Space Company Launch and Land a Rocket Vertically"}}]}] ```