It’s a presidential election year, which means negative ads will be coming to a television near you.
That’s nothing new, of course. Political ads have been on television since Dwight Eisenhower’s 1952 campaign, and negative ads since Lyndon Johnson’s 1964 campaign, which used an image of a girl picking daisies to suggest that electing Barry Goldwater would lead to nuclear war.
Even some positive ads have provoked controversy, such as George W. Bush’s 2004 ad, which was criticized by victims’ families for using imagery of Sept. 11.
Here’s a video look at seven controversial ads from past presidential elections.
More Must-Reads From TIME
- Why Cell Phone Reception Is Getting Worse
- The Dirty Secrets of Alternative Plastics
- Israeli Family Celebrates Release of Hostage Grandmother
- We Should Get Paid for Our Online Data: Column
- The COP28 Outcomes Business Leaders Are Watching For
- The 100 Must-Read Books of 2023
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
