--- title: 2016 Election: Jeb Bush Shifts Resources to Early States description: Ahead of the February caucus and rapidly approaching primary contests canonical: https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2015-12-30T21:01:18.000Z article:modified_time: 2026-08-04T07:56:40.085Z article:section: Politics og:title: Jeb Bush Shifts Resources to Early States og:description: Candidate cancels some TV spending amid middling poll numbers og:url: https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltedb99302ccd5a9ae/6988773ba988ca2acb6b5ec8/502691574.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Governor Jeb Bush Meet And Greet og:type: article twitter:card: summary_large_image twitter:title: Jeb Bush Shifts Resources to Early States twitter:description: Candidate cancels some TV spending amid middling poll numbers twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltedb99302ccd5a9ae/6988773ba988ca2acb6b5ec8/502691574.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Jeb Bush Shifts Resources to Early States ## Video: Watch the Fifth Republican Debate In Four Minutes [Watch (HLS stream): Watch the Fifth Republican Debate In Four Minutes](https://cdn.jwplayer.com/manifests/mQUMUx2k.m3u8) (4:00)  _Published 2015-12-16. Nine Republican presidential candidates faced off for the fifth Republican debate on CNN_ by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Dec 30, 2015 9:01 PM UTC  Republican presidential candidate and former Florida Governor Jeb Bush holds a meet and greet at Chico's Restaurant on December 28, 2015 in Hialeah, Florida. Johnny Louis—FilmMagic Republican presidential candidate and former Florida Governor Jeb Bush holds a meet and greet at Chico's Restaurant on December 28, 2015 in Hialeah, Florida. Johnny Louis—FilmMagicJohnny Louis—FilmMagic by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Dec 30, 2015 9:01 PM UTC Republican presidential candidate Jeb Bush is shifting funds [away from television advertising buys](http://www.desmoinesregister.com/story/news/elections/presidential/caucus/2015/12/30/jeb-bush-cancels-iowa-tv-buy-shifts-money-to-ground-game/78081210/) and [toward getting more staffers on the ground](http://www.politico.com/story/2015/12/bush-campaign-deploying-nearly-all-miami-staff-to-early-states-217235) in early-voting states, according to reports, as his campaign enters 2016 stuck in the middle of the crowded pack. Ahead of the Iowa caucuses in February, Bush is reportedly doubling his staff and canceling ad buys, the Des Moines _Register_ [reports](http://www.desmoinesregister.com/story/news/elections/presidential/caucus/2015/12/30/jeb-bush-cancels-iowa-tv-buy-shifts-money-to-ground-game/78081210/). The former Florida governor is currently in fifth place in Iowa, with a mere 6% in the newspaers’s latest poll. Bush will return to Iowa to campaign in early January. Meanwhile, the campaign told staffers that almost everyone working in its Miami headquarters would be sent instead to early-voting states, _Politico_ [reports](http://www.politico.com/story/2015/12/bush-campaign-deploying-nearly-all-miami-staff-to-early-states-217235). “For us, we’re making a strategic resource reallocation,” Bush spokesman Tim Miller told _Politico_. Bush’s campaign and a super PAC supporting him have spent heavily on the airwaves, with the candidate and his allies starting the campaign amid hopes that an overwhelming financial advantage would prove unsurmountable. Instead, he has struggled to gain traction against candidates seemingly more suited to the angry, anti-establishment fervor in the Republican base, consistently trailing candidates like Donald Trump and now also trailing Ted Cruz. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/"},"headline":"Jeb Bush Shifts Resources to Early States","datePublished":"2015-12-30T21:01:18.000Z","dateModified":"2026-08-04T07:56:40.085Z","description":"Candidate cancels some TV spending amid middling poll numbers","url":"https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/","keywords":["2016 Election","2016 Election topic","jeb bush","bush","iowa caucus","2016 Republicans"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltedb99302ccd5a9ae/6988773ba988ca2acb6b5ec8/502691574.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltedb99302ccd5a9ae/6988773ba988ca2acb6b5ec8/502691574.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Governor Jeb Bush Meet And Greet","caption":"Governor Jeb Bush Meet And Greet","creditText":"Johnny Louis—FilmMagic","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/","name":"Jeb Bush Shifts Resources to Early States"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Watch the Fifth Republican Debate In Four Minutes","description":"Nine Republican presidential candidates faced off for the fifth Republican debate on CNN","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/mQUMUx2k/poster.jpg?width=720","uploadDate":"2015-12-16T05:38:16.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/mQUMUx2k.m3u8","embedUrl":"https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/","duration":"PT4M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4164619/jeb-bush-iowa-new-hampshire-2016-election/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```