Frank Underwood Made a Big Announcement During the Republican Debate

There was a 10th candidate vying for attention during Tuesday night’s primetime Republican debate: Frank Underwood.

The nefarious politician from Netflix’s House of Cards snuck in an ad during the debate designed to look like any other political ad, replete with images of rolling fields, Army veterans returning home, images of children waving American flags.

But at the end of the ad Underwood reveals himself and directs viewers to his website, fu2016.com. The biggest reveal of the clip? That the new season of House of Cards hits Netflix March 4.

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Write to Tessa Berenson at tessa.berenson@time.com.