As professional as the above ad looks, it surprisingly wasn’t made by the Johnnie Walker marketing team. The 90-second spot, titled “Dear Brother,” was created by two film students, Daniel Titz and Dorian Lebherz, from Germany’s Filmakademie Baden-Württemberg. Filmed in Scotland, according to Creativity, the haunting spec ad explores the bond between two brothers.
The pair makes their way across the rugged terrain of the countryside as a poetic voiceover describes their life together. They then sit inside a dilapidated farmhouse and share some Johnnie Walker whisky before journeying on to the cliffs to look out over the ocean. It’s here that the clip packs its final emotional punch.
The spine-tingling video was posted on Monday and has already gone viral with over a million views to date.
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Write to Megan McCluskey at megan.mccluskey@time.com