• Tech
  • Companies

IBM Pulls the Plug on #HackAHairDryer Campaign After Sexism Complaints

1 minute read

IBM’s promotional campaign to attract more women to science and technology by encouraging them to “hack a hair dryer” got some serious blowback on the internet.

The company on Monday pulled the plug on its #HackAHairDryer initiative after a multitude of women complained that it fed off sexist stereotypes. They said they’d rather be working on more important things like building robots.

IBM introduced the campaign a couple of months ago, saying: “Girls don’t like science? Women can’t code? Only men wear lab coats? It’s hair-raising misperceptions like these that keep bright minds out of research labs, scrum…

Read the rest of the story from our partners at NBC News

 

More Must-Reads from TIME

Contact us at letters@time.com