A Canadian mall has tickled the Internet with an ad campaign featuring “Fashion Santa,” an updated and slimmed-down version of St. Nick.
Model Paul Mason gives life to the Kris Kringle at Yorkdale shopping center, and though he sports a white beard, he’s missing the belly like a bowl full of jelly.
The Brief Newsletter
Sign up to receive the top stories you need to know right now. View Sample
In addition to the stylish ads, Fashion Santa will appear at the mall on several days leading up to Christmas to take photographs to children; for every selfie taken with Mason using the hashtag #YorkdaleFashionSanta, Yorkdale will donate $1 to the SickKids Foundation.
Can’t make it to Toronto this holiday season? You can still feast your eyes on Fashion Santa via the Internet.
SPONSORED FINANCIAL CONTENT
