--- title: Game of Thrones Season Six Trailer: Jon Snow Isn't Dead description: Game of Thrones knows its audience isn't dumb. Jon Snow is back. canonical: https://time.com/4135694/hbo-season-six-jon-snow-dead-resurrection/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2015-12-03T23:02:39.000Z article:modified_time: 2026-05-11T05:00:49.394Z article:section: Entertainment og:title: HBO's Genius Strategy for Handling Jon Snow's Resurrection og:description: Game of Thrones knows its audience isn't dumb. Jon Snow is back. og:url: https://time.com/4135694/hbo-season-six-jon-snow-dead-resurrection/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5d5198a806ae6f05/698873b80b72e30d296e7194/game-of-thrones-trailer-seaon-6.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Game of Thrones Season 6 Teaser Trailer og:type: article twitter:card: summary_large_image twitter:title: HBO's Genius Strategy for Handling Jon Snow's Resurrection twitter:description: Game of Thrones knows its audience isn't dumb. Jon Snow is back. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5d5198a806ae6f05/698873b80b72e30d296e7194/game-of-thrones-trailer-seaon-6.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # HBO's Genius Strategy for Handling Jon Snow's Resurrection > Sponsored content. Supplied in partnership with Ally. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Dec 3, 2015 11:02 PM UTC  YouTube / HBO  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Dec 3, 2015 11:02 PM UTC _Spoiler alert for all the deaths and secret identities you predicted anyway_ After months of claiming, “Jon Snow is dead,” HBO has done something rather clever. They’ve slapped the face of a very much alive (though bloody) Jon Snow on a poster and teased his comeback in a trailer for _Game of Thrones_‘ upcoming sixth season. It’s a savvy move that both satiates and intrigues fans. Because here’s the thing: Jon Snow is alive. Or at least he’s up and moving—his quality of life is still in question. Actor Kit Harington [has been reportedly spotted](http://time.com/3967082/kit-harington-belfast-jon-snow-game-thrones-season-6/) on set in Belfast. And in the words of George R.R. Martin, author of source material [_A Song of Ice and Fire_](http://www.ew.com/article/2015/06/14/game-thrones-jon-snow-really-dead): “If there’s one thing we know in _A Song of Ice and Fire_ is that death is not necessarily permanent.” So rather than dragging out the debate—[Redditors](https://www.reddit.com/r/gameofthrones/) are still bickering over the topic six months after that adorable traitor Olly shivved Jon Snow—HBO is basically admitting that we will see Harington’s long locks again. The new trailer shows no new material from season six, instead offering the audience a brief recap of the terrible things our beloved Starks have suffered through while intoning, “The past is already written. The ink is dry.” But just as this statement is uttered we get a shot of Jon bleeding out followed quickly by one of Bran warging. Could they be related? You decide. While this will surely fuel more debate about Jon Snow’s fate—which can only be good for HBO—it will also put to rest its rather exhausting efforts to trick the audience. Just in the last year, culture fans have been rebelling against the fake-out. They [didn’t buy](http://time.com/4123729/walking-dead-glenn/) the untimely demise of Glenn on _The Walking Dead_ nor was anyone surprised when Christoph Waltz’s character was [revealed](http://www.ew.com/article/2015/10/22/spectre-christoph-waltz-blofeld) to be Bond’s longtime nemesis Blofeld in _Spectre._ Even writer Damon Lindelof admitted this week that keeping the identity of Benedict Cumberbatch’s character Khan a secret in _Star Trek Into Darkness_ was a [bad call](https://variety.com/2015/tv/features/leftovers-evie-alive-episode-209-damon-lindelof-1201649433/). Claims to the contrary felt shallow. Campaigns to fool the audience insulted intelligent viewers. Perhaps HBO learned from these incidents, but thankfully poor Kit Harington won’t have to field any “[But really, is he dead](http://time.com/3921103/game-of-thrones-jon-snow/)?” questions anymore—just “How is he alive?” questions. It’s a smart decision by a network and show that have already suffered through [plenty of backlash](http://time.com/3917236/game-of-thrones-woman-problem-feminism/). Well done, HBO.  HBO ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4135694/hbo-season-six-jon-snow-dead-resurrection/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4135694/hbo-season-six-jon-snow-dead-resurrection/"},"headline":"HBO's Genius Strategy for Handling Jon Snow's Resurrection","datePublished":"2015-12-03T23:02:39.000Z","dateModified":"2026-05-11T05:00:49.394Z","description":"Game of Thrones knows its audience isn't dumb. 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