Roku is Launching a New Streaming TV Box That Will Only Cost $25

Roku’s new device will be the among the cheapest streaming TV devices yet—if buyers snag it before it sells out during Black Friday weekend.

The company unveiled the Roku SE on Nov. 11, a limited-edition set-top box that will cost $25 on the shopping holiday. The box officially launches on Thanksgiving Day on Nov. 26, and will be available through the weekend while supplies last.

The Roku SE won’t offer some of the advanced features available on its more premium set-top boxes, which seems plausible given its cheap price. This means users won’t be able to search for content by voice or use the “Find My Remote” feature. It also only supports streaming up to 1080p like Roku’s older devices.

But, the box will run on the same software as Roku’s more costly players, so the experience will be consistent for those already accustomed to using Roku gadgets. The Roku SE also supports universal search like the company’s other products, which means a user can type in a single query to search for content across multiple apps.

Based on the specifications listed on Roku’s website, it seems like the Roku SE is nearly identical to the Roku 1.

Although the Roku SE lacks some of the more advanced features of its competitors, such as voice search, it’s a solid deal for those looking to buy a basic set-top box. It’s $10 than the $35 Google Chromecast, which requires users to stream to their TVs using a laptop, tablet, or smartphone.

Shoppers should also consider that other streaming gadgets will likely be discounted on Black Friday as well. Amazon’s Fire TV Stick, for instance, will be available for $25 the day after Thanksgiving too according to CNET.

Amazon’s streaming stick will probably offer a similar experience to the Roku SE, but there are a few differences to keep in mind. The Fire Stick supports voice search unlike the Roku SE, but buyers will have to download the Fire TV remote app or purchase a more expensive remote from Amazon to use it. The downside, though, is that the Fire Stick’s remote communicates to the device via Bluetooth rather than IR, which means it won’t work with universal remotes like the Roku’s remote can.