![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-7.jpg?quality=85&w=2400)
By TIME Photo
Microsoft opened a new flagship retail store on New York City’s Fifth Avenue Monday, just blocks from Apple’s famous “cube” location. See how Microsoft’s new store compares with an Apple Store in the gallery above.
![APPLE STORE ARNDALE, THE ARNDALE CENTRE, MANCHESTER, UK, GENSLER, INTERIOR OF STORE An Apple store in The Arndale Centre in Manchester, England.](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison02.jpg?quality=75&w=2400)
![Microsoft's new flagship store opening on Oct. 26, 2015 in New York City.](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-1.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison07.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-5.jpg?quality=75&w=2400)
![APPLE ATORE (REFIT), REGENT STREET, LONDON, UK, GENSLER, GROUND FLOOR POS AND GRAPHICS APPLE ATORE (REFIT), REGENT STREET, LONDON, UK, GENSLER, GROUND FLOOR POS AND GRAPHICS](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison03.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-6.jpg?quality=75&w=2400)
![APPLE STORE, REGENTS STREET, LONDON, W1 OXFORD STREET, UK, GENSLER APPLE STORE, REGENTS STREET, LONDON, W1 OXFORD STREET, UK, GENSLER](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison04.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-9.jpg?quality=75&w=2400)
![APPLE ATORE (REFIT), REGENT STREET, LONDON, UK, GENSLER, SOFTWARE SECTION APPLE ATORE (REFIT), REGENT STREET, LONDON, UK, GENSLER, SOFTWARE SECTION](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison05.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-10.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison08.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-7.jpg?quality=75&w=2400)
![Apple iPhone 6S Apple iPhone 6S](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison01.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-12.jpg?quality=75&w=2400)
![Apple Previews Its New iWatch Apple Previews Its New iWatch](https://api.time.com/wp-content/uploads/2015/10/apple-microsoft-store-comparison06.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-14.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/10/microsoft-store-nyc-15.jpg?quality=75&w=2400)
![Apple Opens New Store In Chicago's Lincoln Park Neighborhood Apple Opens New Store In Chicago's Lincoln Park Neighborhood](https://api.time.com/wp-content/uploads/2015/10/gettyimages-105914386.jpg?quality=75&w=2400)
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