New Peking Duck Burger Competes Against McDonald’s in China

(BEIJING) — It’s hamburger versus duck burger in China’s capital.

China’s leading Peking duck chain, Da Dong, is deploying the iconic Chinese dish along with an American twist to take on giant rival McDonald’s.

A new branch of the restaurant’s chief offering is the Classic Crispy Lean Roast Duck Burger, which sells for the equivalent of $3.50. This compares with MacDonald’s Double Beef Burger and Big Mac, which both go for $3.15.

Some 400 people visited the new restaurant for lunch on its official opening day Wednesday, “way above” the expectations of chef and owner Dong Zhenxiang.

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