Swedish public service broadcaster SVT has aired a PSA for children that aims to demystify menstruation using dancing tampons with googly eyes. The PSA features a jingle, sung by a teen boy in a hoodie playing a ukulele, about how girls should not feel self-conscious about the monthly event. Sample lyrics, according to English subtitles, include the lines, “It’s a healthy thing, let it stream / Cuddle up, eat lots of ice cream.” The tampons also morph into marionette puppets that get dunked into a bowl of red-colored liquid.
AFP points out that a previous Swedish PSA featuring dancing genitals boasts 6.4 million views on YouTube, after sparking outraged comments on Facebook from parents who thought it was too mature for children. (You can watch it here.)
Here’s the menstruation PSA with subtitles:
(h/t Slate)
- The Case for Mediocrity
- How Russia Is Recruiting Cubans to Fight in Ukraine
- Paul Hollywood Answers All of Your Questions About The Great British Baking Show
- Meet the 2023 TIME100 Next: the Emerging Leaders Shaping the World
- Oprah and Arthur C. Brooks: How to Separate Work From Your Identity
- How Canada and India's Relationship Crumbled
- You Don’t Have to Like Wrestling to Love Netflix’s Excellent Wrestlers
- The Most Anticipated Books, Movies, TV, and Music of Fall 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time