--- title: Ermagherd Meme: How It Went Viral description: Vanity Fair profile of the girl behind the Ermagherd meme canonical: https://time.com/4075719/ermagherd-meme-story/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-10-15T22:11:06.000Z article:modified_time: 2026-04-13T07:26:03.116Z og:title: The 'Ermahgerd Girl' Explains What It's Like to Be a Meme og:description: Vanity Fair profile of the girl behind the Ermagherd meme og:url: https://time.com/4075719/ermagherd-meme-story/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: The 'Ermahgerd Girl' Explains What It's Like to Be a Meme twitter:description: Vanity Fair profile of the girl behind the Ermagherd meme twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The 'Ermahgerd Girl' Explains What It's Like to Be a Meme > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Oct 15, 2015 10:11 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Oct 15, 2015 10:11 PM UTC Remember the “Ermagherd” girl? [Vanity Fair](http://www.vanityfair.com/culture/2015/10/ermahgerd-girl-true-story) has caught up with the woman behind the popular meme — it’s a photo of a preteen girl sporting a retainer and high pony tail covered in block letter captions like “Ermagherd,” “Gooseberms” and “MAH FRAVRIT BERKS.” The spelling of the phrases are meant to mimic the garbled speech pattern of someone who is very excited — and also undergoing intense orthodontic treatment. [In March 2012](http://www.vanityfair.com/culture/2015/10/ermahgerd-girl-true-story), Phoenix nurse Maggie Goldenberger was 24 years old and living in India when she heard that a photo of her was circulating on social media. But it wasn’t any old photo. It was a Polaroid her friend Kaelyn had taken of an 11-year-old Goldenberger playing dress-up, holding R.L. Stine’s _Goosebumps_ books and then uploaded to Facebook and Myspace. A 16-year-old Jim Davis from Alberta, Canada, says he found the image on Facebook. A 33-year-old Seattle-based former fraud investigator put “GERSBERMS. MAH FRAVRIT BERKS,” and someone else slapped on “ERMAGHERD” later on. While the Internet came to see the person in the photo as a girl in an especially unfortunate, awkward stage of adolescence, it was all a joke, she [told _Vanity Fair_](http://www.vanityfair.com/culture/2015/10/ermahgerd-girl-true-story). “Normally, she hardly ever wore her retainer like she was supposed to, but it felt right for the character: she put it on for the shoot.” She can’t believe how much staying power it has had. Goldenberger says she is still asked about the image a lot, and mostly hasn’t experienced any fallout from the viral fame, except for one scary moment when “anonymous bounty hunter tracked down and uploaded a photo of her on a beach in Hawaii in a bikini.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4075719/ermagherd-meme-story/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4075719/ermagherd-meme-story/"},"headline":"The 'Ermahgerd Girl' Explains What It's Like to Be a Meme","datePublished":"2015-10-15T22:11:06.000Z","dateModified":"2026-04-13T07:26:03.116Z","description":"She never really dressed like that","url":"https://time.com/4075719/ermagherd-meme-story/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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