Adult entertainment website Pornhub announced Tuesday that they will be launching enhanced measures that “revenge porn” victims can use to flag content published without their consent.
Pornhub announced that it would implement a new online submission form to replace the previous policy of accepting takedown requests via email, according to The Verge.
Revenge porn, the term for sexually explicit images are posted to the web without consent, has become a hot button issue. Several states have implemented laws against revenge porn, but, much like anything posted to the Internet, erasing it completely is extremely difficult.
Pornhub get around 60 million visitors a day, making it one of the top online porn sites. The company did not disclose the amount of revenge porn takedown requests it receives, but said that complaints have fallen 38% over the past two years.
Complaints directed thorugh the form will be investigated by Pornhub and material will be removed as the company sees fit. However, the company declined to elaborate on the process it uses to verify complaints.
Pornhub CEO Corey Price wants users to understand that implementing the new security process is first and foremost for their protection. “Being a revenge porn victim is embarrassing enough as it is, we would rather not make the reporting process equally awkward, or make people feel apprehensive about approaching us to begin with,” Price told The Verge.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com