Campbell’s Soup has released a heartwarming ad to promote its special-edition Star Wars cans that celebrate all kinds of families. In the viral spot, two dads take turns doing their best impressions of Darth Vader, recounting his famous line, “Luke, I am your father” — heavy breathing and all — as they spoon-feed their toddler son. The one parent whose impersonation of the villain is clearly inferior resorts to making his best Chewbacca noises instead.
The Star Wars-themed soup cans are one of many products pegged to the premiere of Star Wars: The Force Awakens on December 18.
Rare Photos of George Lucas Behind the Scenes of Star Wars
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Olivia B. Waxman at olivia.waxman@time.com