If you’re craving a McDonald’s Egg McMuffin for lunch, you can do that. And if you want one for dinner, you can now do that too. That’s because McDonald’s launches its much-anticipated all-day breakfast Tuesday in a bid to boost its business.
It’s a strategy McDonald’s is hoping will inject a much-needed spark into flailing domestic sales. The Oakbrook, Il.-based company is also trying to compete with restaurants like Taco Bell and Starbucks, which have experienced spikes in overall sales due to their morning offerings.
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Don’t count on the full breakfast menu, however—McGriddle sandwiches, cinnamon melts and “Big Breakfast” platters are off the table off-hours. And critics argue that while breakfast might be the most important meal of the day, grabbing a sausage biscuit on the go daily might not be the best thing for your arteries.
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