If you’re craving a McDonald’s Egg McMuffin for lunch, you can do that. And if you want one for dinner, you can now do that too. That’s because McDonald’s launches its much-anticipated all-day breakfast Tuesday in a bid to boost its business.
It’s a strategy McDonald’s is hoping will inject a much-needed spark into flailing domestic sales. The Oakbrook, Il.-based company is also trying to compete with restaurants like Taco Bell and Starbucks, which have experienced spikes in overall sales due to their morning offerings.
Don’t count on the full breakfast menu, however—McGriddle sandwiches, cinnamon melts and “Big Breakfast” platters are off the table off-hours. And critics argue that while breakfast might be the most important meal of the day, grabbing a sausage biscuit on the go daily might not be the best thing for your arteries.
More Must-Reads from TIME
- L.A. Fires Show Reality of 1.5°C of Warming
- Home Losses From L.A. Fires Hasten ‘An Uninsurable Future’
- The Women Refusing to Participate in Trump’s Economy
- Bad Bunny On Heartbreak and New Album
- How to Dress Warmly for Cold Weather
- We’re Lucky to Have Been Alive in the Age of David Lynch
- The Motivational Trick That Makes You Exercise Harder
- Column: No One Won The War in Gaza
Write to Tanya Basu at tanya.basu@time.com