--- description: Five years ago, Instagram CEO and co-founder Kevin Systrom took the very first "Instagram." title: This is Instagram's first photo ever image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65da2f6348876161/698866debc6cfccbdb3d9c0e/firstinstagram_02_1920x1080-1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Watch the CEO of Instagram Describe the App's First Photo Ever  by [Francesca Trianni](/author/francesca-trianni/)  ## Francesca Trianni Update your preferences in [Account Settings](/account/preferences/) Close Oct 6, 2015 10:00 AM CUT   by [Francesca Trianni](/author/francesca-trianni/)  ## Francesca Trianni Update your preferences in [Account Settings](/account/preferences/) Close Oct 6, 2015 10:00 AM CUT Five years ago, Instagram CEO and co-founder Kevin Systrom took a picture of a dog in Mexico near a taco stand, with a guest appearance by his girlfriend’s foot. This was the very first Instagram photo ever taken. “Had I known it would have been the first photo posted on Instagram as it is today, I think I would have tried a little harder,” said Systrom. The photo was posted with a filter called X-PRO2, which still exists. Today, over 400 million users share over 80 millions of photos each day on Instagram, the company [said](http://blog.instagram.com/post/129662501137/150922-400million "undefined") recently. Read next: * [Here Are the 5 Most Popular Instagram Photos of All Time](http://time.com/4060078/instagram-5th-birthday-most-liked-photos/ "undefined") * [This is What the Future of Instagram Looks Like](http://time.com/4059656/this-is-what-the-future-of-instagram-looks-like/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4061227/instagram-first-photo/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4061227/instagram-first-photo/"},"headline":"Watch the CEO of Instagram Describe the App's First Photo Ever","datePublished":"2015-10-06T10:00:50.000Z","dateModified":"2026-04-13T08:06:44.580Z","description":"A dog makes an appearance","url":"https://time.com/4061227/instagram-first-photo/","keywords":["Tech","apps","Instagram"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65da2f6348876161/698866debc6cfccbdb3d9c0e/firstinstagram_02_1920x1080-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Francesca Trianni","jobTitle":null,"url":"https://time.com/author/francesca-trianni/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65da2f6348876161/698866debc6cfccbdb3d9c0e/firstinstagram_02_1920x1080-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"FirstInstagram_02_1920x1080 (1)","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4061227/instagram-first-photo/","name":"Watch the CEO of Instagram Describe the App's First Photo Ever"}}]}] ```