--- title: Ralph Lauren Stepping Down: How the Polo Shirt Came to Be description: The designer is stepping down from his CEO role, but he'll hold onto his position in fashion history. canonical: https://time.com/4055543/ralph-lauren-polo-shirt/ author: Lily Rothman article:opinion: false article:content_tier: free article:published_time: 2015-09-30T15:01:24.000Z article:modified_time: 2026-05-11T05:01:25.783Z article:section: History og:title: How Ralph Lauren Came Up With His Iconic Polo Brand og:description: The designer is stepping down from his CEO role og:url: https://time.com/4055543/ralph-lauren-polo-shirt/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltafbeae7353a1e05c/69886627cd1bba6dc96fd6d1/lauren.jpeg?branch=production&width=1095&quality=75&auto=webp&crop=16:9 og:image:width: 1095 og:image:height: 616 og:image:alt: Sept. 1, 1986 og:type: article twitter:card: summary_large_image twitter:title: How Ralph Lauren Came Up With His Iconic Polo Brand twitter:description: The designer is stepping down from his CEO role twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltafbeae7353a1e05c/69886627cd1bba6dc96fd6d1/lauren.jpeg?branch=production&width=1095&quality=75&auto=webp&crop=16:9 ---  # How Ralph Lauren Came Up With His Iconic Polo Brand > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Sep 30, 2015 3:01 PM UTC  The Sept. 1, 1986, cover of TIME The Sept. 1, 1986, cover of TIME Cover Credit: DIRCK HALSTEAD  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Sep 30, 2015 3:01 PM UTC Try to find one word to sum up Ralph Lauren’s career in fashion—which will soon no longer include the title CEO, as he [steps down from that role](http://time.com/4054895/ralph-lauren-resigns/) at the apparel company he founded—and it’s likely you’ll come up with “Polo.” After all, that’s what his brand is called, and Polo shirts with the polo-rider logo are one of the brand’s most iconic items. When Lauren appeared on the cover of TIME in 1986, it was as “Polo’s Ralph Lauren” and he wore, naturally, a Polo shirt. But, as that story revealed, the link between his name and those four letters started as something much more tenuous. Lauren got his start in fashion as a sales clerk at Brooks Brothers and then as a salesman for a necktie company. In the mid-1960s, he brought the company the idea of widening its offerings—literally: his designs were about twice as wide as the typically skinny cravat of the time—and eventually got into the tie business on his own steam. When he needed a name for the label, he wanted something that sounded right for the lifestyle he had admired on movie screens and in the pages of magazines like _Esquire_. “I couldn’t call it Basketball,” Lauren joked to TIME. So, though he’d never seen the sport played, polo it was. Those trend-setting wide ties were Lauren’s ticket to the fashion world. The shirts, which eventually became a profitable staple for the company, came later. As TIME recounted, polo shirts—Lauren’s are spelled with a capital “p” but the generic is not—trace their origins to a polo club in Argentina in the late 19th century, where players found that the traditional gear for the game was just too hot to play it. The rest was history: --- > “” --- **_Read the 1986 cover story, here in the TIME Vault:_** [Selling That Sporty Look](http://time.com/vault/issue/1986-09-01/page/1/) ### See Ralph Lauren's Most Memorable Designs  Robert Redford, wearing a Ralph Lauren suit, leaning against luxurious car in a scene from the film The Great Gatsby, 1974. Paramount/Getty Images  Princess Diana is escorted by fashion designer Ralph Lauren during an event at the National Building Museum on Sept. 24, 1996 in Washington. Richard Ellis—Getty Images  Diane Keaton, wearing Ralph Lauren's design, and Woody Allen in the 1997 film, Annie Hall. United Artists  Gwyneth Paltrow at the 71st Academy Awards on March 21, 1999 in Los Angeles. Jeffrey Mayer—WireImage/Getty Images  Kanye West wearing the Polo Bear sweater on Jan. 19, 2004 at Park City, Utah . Mychal Watts—WireImage/Getty Images  Venus Williams, wearing Ralph Lauren, at the 2010 U.S. Open on Aug. 26, 2010 in New York City. Joe Kohen—WireImage  Dwayne Wade and Gabrielle Union at the Bridgehampton Polo closing day on Aug. 28, 2010 in Bridgehampton, NY. Eugene Gologursky—WireImage/Getty Images  Ralph Lauren and Oprah Winfrey at an evening with Ralph Lauren presented at Lincoln Center on Oct. 24, 2011 in New York City. Larry Busacca—Getty Images  Leonardo Dicaprio wearing a white Ralph Lauren Polo shirt in the 2013 film The Wolf of Wall Street. Paramount Pictures  Johnny Depp wearing a Ralph Lauren designed outfit at the world premiere of The Lone Ranger on June 22, 2013 in Anaheim, Calif. Jeffrey Mayer—WireImage/Getty Images  (L-R)Figure Skating Oympic Athlete Evan Lysacek, Ice Hockey Oympic Athlete Julie Chu, Ice Dancers Oympic Athlete Meryl Davis and Charlie White model the Olympic closing ceremony outfits by Ralph Lauren on Oct. 29, 2013 in New York City. Mike Stobe—Getty Images  Taylor Swift wearing a Ralph Lauren dress at the 2013 People's Choice Awards on Jan. 9, 2013 in Los Angeles. Jon Kopaloff—FilmMagic/Getty Images  Lupita Nyong'o attends the 71st Annual Golden Globe Awards on Jan. 12, 2014 in Los Angeles. George Pimentel—WireImage/Getty Images  Emma Watson at The Royal Marsden dinner on May 13, 214 in Windsor, England. Chris Jackson—Getty Images  A projection on water at the Polo Ralph Lauren Spring Summer 2015 fashion show during New York Fashion Week on Sept. 8, 2014 in New York City. 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