![Models take selfie with mobile phones during the parade at the end of the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week Models take selfie with mobile phones during the parade at the end of the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week](https://api.time.com/wp-content/uploads/2015/09/selfie-dolce-gabbana.jpg?quality=85&w=2400)
Runway modeling and taking selfies. Both are things that you might do if you feel self-confident. Fashion house Dolce & Gabbana has managed to combine them to create what may be the most narcissistic thing ever: models taking selfies on the runway.
That’s right, models at Dolce & Gabbana’s Spring/Summer 2016 Women’s Fashion Show on Sunday busted out smartphones to take selfies while modeling. The photos were then posted real-time to the designer’s Instagram account where they quickly racked up tens of thousands of likes. Narcissism sells, apparently.
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Write to Justin Worland at justin.worland@time.com