Models Are Now Taking Runway Selfies

Runway modeling and taking selfies. Both are things that you might do if you feel self-confident. Fashion house Dolce & Gabbana has managed to combine them to create what may be the most narcissistic thing ever: models taking selfies on the runway.

That’s right, models at Dolce & Gabbana’s Spring/Summer 2016 Women’s Fashion Show on Sunday busted out smartphones to take selfies while modeling. The photos were then posted real-time to the designer’s Instagram account where they quickly racked up tens of thousands of likes. Narcissism sells, apparently.

Get The Brief. Sign up to receive the top stories you need to know right now.

Please enter a valid email address.

Sign Up Now

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Justin Worland at justin.worland@time.com.