--- title: Atlanta Hawks: Ashley Madison Marketing Campaign description: The Atlanta Hawks unveiled a marketing campaign inspired by Ashley Madison to promote their new 10-game flex ticket plans. canonical: https://time.com/4040837/atlanta-hawks-ashley-madison/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2015-09-18T20:24:49.000Z article:modified_time: 2026-04-13T07:24:55.286Z og:title: Atlanta Hawks Roll Out Ashley Madison Marketing Campaign og:description: "Your old team never has to know" og:url: https://time.com/4040837/atlanta-hawks-ashley-madison/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Atlanta Hawks Roll Out Ashley Madison Marketing Campaign twitter:description: "Your old team never has to know" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Atlanta Hawks Roll Out Ashley Madison-Themed Marketing Campaign > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=7a9da7cb-3e80-4c4c-8f86-21590951de59&cr=time-nl-brief-2026q3-v1)  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Sep 18, 2015 8:24 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Sep 18, 2015 8:24 PM UTC The Atlanta Hawks unveiled a [marketing campaign](http://espn.go.com/nba/story/%5F/id/13682749/atlanta-hawks-use-ashley-madison-capture-fans-interest-team) inspired by Ashley Madison, the recently hacked site targeted at people looking to have an affair, to promote their new 10-game flex ticket plans. By hiring three people named Ashley Madison, two females and one male, to execute the campaign, the team hopes to boost excitement for the 2015-16 season. One Ashley Madison stars in a commercial trying to entice fans into a love affair with the Hawks. I’m Ashley Madison,” she says. “Have you had a little rough patch with your first love? Maybe they just don’t deliver the excitement you need anymore. Feel the rush of a new relationship with the Atlanta Hawks’ flex plan. Ten nights of pure unadulterated excitement. And don’t worry, your old team never has to know.” There’s even a hotline, 855-HAWK-LUV, that uses a recording of a woman with a sultry voice to connect you with ticket representatives. “We were talking about how we wanted people to have a love affair with us, and we thought this was a playful way to do it,” the team’s chief executive officer Steve Koonin told ESPN. “Everyone thought it was a good idea, which actually scared me.” The campaign seems like a [throwback nod](http://time.com/39954/taco-bell-breakfast-ronald-mcdonald/) to Taco Bell’s 2014 attempt to promote their new breakfast menu by taking a stab at McDonald’s. The fast food chain hired people named Ronald McDonald to express their love for Taco Bell’s morning offerings with lines such as ““I’m Ronald McDonald and I love Taco Bell’s new breakfast.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4040837/atlanta-hawks-ashley-madison/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4040837/atlanta-hawks-ashley-madison/"},"headline":"Atlanta Hawks Roll Out Ashley Madison-Themed Marketing Campaign","datePublished":"2015-09-18T20:24:49.000Z","dateModified":"2026-04-13T07:24:55.286Z","description":"\"Your old team never has to know\"","url":"https://time.com/4040837/atlanta-hawks-ashley-madison/","keywords":["Newsfeed","Sports topic","NBA","Ashley Madison"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4040837/atlanta-hawks-ashley-madison/","name":"Atlanta Hawks Roll Out Ashley Madison-Themed Marketing Campaign"}}]}] ```